Replace this with a photo of you. A real one, shot in daylight, mildly unflattering.

I started making templates because I kept solving the same problems for different clients and getting tired of it. The fix was to build the thing once, properly, and then share it.

I care about the parts people skip: empty states, error messages, what happens when a title is forty characters long. A template is only good if it holds up when real content shows up.

Things I use

Making

  • Figma
  • A paper notebook
  • A 2019 laptop

Shipping

  • WordPress
  • Notion
  • Hand-written HTML email

Checking

  • A phone from 2021
  • Lighthouse
  • A friend who does not design

A short history

  1. 2017 Left an agency job to freelance. Learned that most design problems are editing problems.
  2. 2021 Built my first reusable kit for a client and realized I had been solving the same problem every quarter.
  3. 2023 Sold the first template. Priced it too low. Kept the receipt anyway.
  4. 2024 Started selling templates properly and writing about the work instead of just posting the results.
  5. 2026 Still one person, still testing everything on the slow laptop.

Work with me

I take two custom projects a quarter. Usually a site that needs to be built properly, sometimes a design kit for a team. Tell me what you are making and I will tell you honestly whether I am the right person.

Email me